Rooted in the South. Focused on Compliance.
ABOUT HENSON LEGAL, PLLC
Plain-English legal guidance from a former General Counsel who’s been in your shoes.
John Henson started Henson Legal, PLLC in May 2025 after a career guiding household-name brands through complex marketing regulations.
MEET JOHN HENSON
General Counsel, ConsumersAffairs.com - Led Legal, Compliance, and Talent & Culture for a company operating in lead generation, financial services, and reputation management
Interim General Counsel & VP of Compliance, LendingTree - Seven years of progressive leadership throughout the organization, including Assistant General Manager of the Mortgage Vertical.
Attorney, Troutman Amin, LLP — Attorney at TCPA focused law firm handling compliance
John has sat where you sit. He's negotiated lead vendor contracts, built compliance programs from scratch, and cleaned up messes when things went wrong. Now he helps clients avoid those messes in the first place.
Who John Works With
Lead Buyers You purchase internet leads. You rely on vendors to generate calls. And you're exposed to TCPA vicarious liability for calls you never made. John helps you structure vendor relationships, review consent flows, and build contracts that actually protect you.
AI Voice Product Builders The FCC has made clear that AI-generated voice calls fall under TCPA rules. John advises companies building conversational AI, voice agents, and automated calling technology on consent requirements, disclosure rules, and state AI regulations.
Lead Generators & Communications Platforms TCPA, FTC, UDAAP, and state privacy compliance for companies in the business of connecting consumers with products and services.
Southern roots & weekend passions
A native of Tennessee, John lives with his wife and three children in Birmingham, Alabama, where he spends his free time barbecuing, watching college football, and golfing - all with varying degrees of success.